Monday, February 11, 2013

Insourcing or Outsourcing Translations? 6 Factors to Consider










Who does your translations?
Many companies see logic in hiring bilingual, in-house translation and editing staff to perform translations. When an immediate need comes up, or when a close understanding of the business is required, managers can easily turn to these in-house resources to complete the work.
There might be pros to this approach, but partnering with an LSP alleviates the major issues caused by relying on this approach. An LSP can help resolve headcount issues, budget constraints and quality issues; drive complex process/technology implementations, and handle wildly fluctuating volumes – all at once. How?


1. Specialization of resources

An LSP has access to a large group of linguists covering a large number of languages, and they can choose the linguist(s) that are most appropriate for the job. A global company might need marketing translation, deep product expertise, or UI translations. Legal or financial material requires different knowledge. No one resource can handle all types of materials, but an LSP has resources that can handle each of them.

2. Critical, multiple roles

A localization project is often not just about translation; it can require cultural assessments, page layout or graphics work, engineering, or third-party QA. One translator cannot perform all these functions. LSPs engage various linguistic resources who work together to complete localization work. The roles can include terminologist, translator, editor (who does not have the same skills as translators), proofreader, copywriter, tester and language quality specialist. LSPs bring creativity and focus to bring these resources together to optimally complete a project.

3. Fluctuating volumes

Work volumes can shift constantly and substantially. A small group of in-house translators cannot handle large upswings, and they sit around when work is slow. An LSP can provide as many or as few translation resources as the job requires – and clients are only charged for actual work.  

4. Management staff

Companies often do not have the organizational structure required to manage a localization program. With an LSP they get supporting staff such as vendor managers /recruiters, program managers, and business unit managers who all play their part in managing and delivering the work. These resources are part of the service to our clients. 

5. Management of workflow details

A translator cannot be expected to translate and capably manage budget, timelines, project data, issues and resolutions, file handoffs. Project management is part of the service that an LSP provides. 

6. Technology and process expertise

An LSP can provide technologists or workflow experts to help optimize translation process. Additionally, all the LSP's linguists will be trained in the use of these technologies. LSPs often have their own workflow technology automations to facilitate a number of localization steps like file prep, handoffs, change management, and/or the push/pull of files to and from client systems. Also, LSPs understand well that any translation workflow needs to change as the requirements do. Joint innovation programs become possible when collaborating with a vendor; not when collaborating with a small group of internal translators.
While in-house employees might be easier to allocate to urgent projects, have faster answers to language questions, and have more knowledge of the client preferences and processes, an MLV can also bring these benefits to a client.   
Engaging an LSP does not mean our clients let go completely of resourcing and process. We collaborate closely with our clients to drive a program of innovation that benefits both parties. When global companies partner with an LSP, rather than individual translators, that vendor provides more than translation services – they additionally provide innovation in process that yield cost/schedule/quality benefits.
Does your translator show up to work every day, hoping to stay busy, or do you rely on a vendor to provide you the right services at the right time?

http://info.moravia.com/blog/bid/265498/Insourcing-or-Outsourcing-Translations-6-Factors-to-Consider

Friday, February 8, 2013

Top challenges with Technical Translation Quality












What is technical translation anyway - technically speaking? Technical translation involves the translation of documentation such as owner's manuals, user guides, DFUs, IFUs, etc - documents usually written by technical writers. Any text that relates to technological subject matters or documents and text that provide scientific and technological information are considered technical translation as well.  Even though technical documentation is full of specialized key terminology, technical translation goes beyond accurate translation of key terminology; the technical translator must possess great overall subject matter expertise in addition to understanding and adhering to writing conventions. However since only 5 - 10% of content is terminology and the rest is natural language, it is equally important that the technical translator understands how culture and technology are affecting a number of important factors. These factors include the application and usage of the translated documentation in the target language, market and locale and therefore translate in a culturally appropriate and naturally flowing style and convey the correct meaning without rendering a literal translation.

Translation of technical documents

Translation of technical documentation must adhere to source text that is usually written following certain writing conventions or text that was written in "controlled" English. The fact that this type of documentation also usually contains a somewhat large amount of repetitive phrases and concepts makes technical translation ideally suited for computer-assisted translation (CAT) or machine translation (MT). However therein lies a major challenge and threat to overall translation quality:

How do you assure translation quality when localizing vast amounts of technical content?

Translation tools are only as good as the processes they are designed to support. For example, large manufacturers of medical devices or machinery rely heavily on CAT tools and/or MT. However with CAT tools such as Translation Memory, it is very important to have a rigorous QA process in place that monitors closely the adherence to pre-approved glossaries by everyone involved in the translation process as well as the overall quality of Translation Memory. More often than not, large organizations rely on multiple translation vendors that all work with translation memories without ever consolidating them and streamlining and cross-checking them. This results in the existence of multiple TMs with inconsistent translation of source content.
Another translation quality challenge which is equally important to note - if not more so - is the absence of a global glossary. Organizations quite often consider glossary creation an additional burden or hassle, and an unnecessary expense since they are under the false belief that as long as the translation vendor uses translation memory everything should be fine. Unfortunately this is a misconception. TM cannot replace a glossary. The development of a glossary is the foundation for all translation and should be an integral part of any localization strategy. It assures adherence to key terminology that is applied consistently and accurately across all disciplines, departments and/or divisions. However to make a glossary truly effective the glossary development step relies on the involvement and active participation of the client and the client-side reviewers. Client review input and feedback is imperative to render a final glossary that is not just technically accurate but also reflects all client preferences. And in the absence of a global pre-approved glossary not only will there be inconsistencies in the localized content overall but even key technical terminology will have been translated inconsistently. Unfortunately, these factors combined vastly reduce the overall quality of translated content in the area of technical translation.
One cannot discuss technical translation without also addressing the issue of "untranslatable" words. Quite often technical translators are faced with the challenge of translating a word, a phrase, a concept that does not have a direct equivalent in the target language. Sometimes translating such a word or phrase would render the translated version meaningless so the temptation for the translator may be to leave it out altogether. The easy solution would be to say that as the means of communication become more and more cutting edge and technology evolves at lightning speed we should continue to consider English as the "Lingua Franca" in the world of technical communication.
However, as the global community continues to grow the need to communicate with people in their native language grows as well. The challenge will be to serve an ever-growing linguistically diverse audience effectively and still assure translation quality. This can be achieved by adhering to documented Quality Control processes, selecting the right translation teams that possess the right subject matter expertise along with high quality writing capabilities, an integrated client review and approval process, and adhering and applying translation Best Practices.

http://blog.globalizationpartners.com/technical-translation-services.aspx

Thursday, February 7, 2013

A few thoughts on how to look for direct customers in all the right places








One question that I am often asked on this blog by novice translators is “How can I find direct customers for my translation business?”
I don’t pretend to be an expert on the subject, but I do know a few things about it as at this point I have been working mostly for direct customers for about two decades.
Different people have different methods – what works for me may not work for you as much will depend on your language combination, background and personal characteristics. But it might.
If you are just starting out, I think that it may be a good idea to work for translation agencies first. They do pay less, but it is much easier to find work from this source and you can learn a lot from a good agency.
If you become a member of an organization of translators such as the American Translators Association (ATA), you will (if you want to) be listed in the ATA database, and translation agencies are often looking for translators in this database. I have been an ATA member since 1987 and I do get a decent amount of business from this listing. The membership cost was 165 US dollars in 2013.
You can probably expect to receive work mostly or only from translation agencies from this listing with the right background and language combination. Large corporations who have their own translation departments also know what the ATA is – I have been working for several years for a corporate department of a large manufacturers of chemicals and they told me that this was where they found me. However, these corporate departments typically pay the same rates as translation agencies.
I worked only for translation agencies for about the first 3 years as I had no interest in marketing myself, and I was perfectly happy working for them. Because my main language was Japanese, most of the time I had enough work, sometime more than enough.
But when my wife had to quit her job before our first son was born, I realized that the only way for me to make more money as a translator in order to replace her income so that she could stay home, (and she used to make more than me as a chef in an upscale restaurant in San Francisco offering “a fusion of Japanese and Italian cuisine”), was to find my own customers.
There are two ways how to find new direct customers:
I.          You can try to make them come to you, or
II.        You will have to come to them (I will write a post on this subject another time).
I.          Making Them Come To You
This was very difficult in the late eighties when I was starting out as a translator before the age of Internet. But it can be done now, even by an individual translator on a tiny budget.
How do you make them find you? First, you have to know who youre, such as financial translation or technical translation, it may be difficult to figure it out.
Once you know who your customers are, you can create a website tha likely customers are, which means that if you don’t specialize in an area that is likely to be in demand for some timt they are likely to find. Although large translation agencies must be spending a lot of money on advertising on Google and other search engines these days, you can still beat them with a well designed website because many people don’t click on advertisements when they are looking for information about services.
Because I translate patents, I registered about 10 domain names relevant to Japanese translation and patents, kept most of them and later decided to change my business name to “patent translators” in the late nineties even before I had my website put together by a website designer. The designer was a guy named Steve who lived across the street from me and who did a very good job. I don’t believe it is a good idea to accept one of those prepackaged website designs that are often thrown in for free in exchange for hosting of your website. As a Russian proverb says, “free cheese is only in a mousetrap”.
An original website created by somebody who listens to you and understand what you want has a much better chance of being much more effective than a generic site with photoshopped images of sexy, smiling young people. I personally don’t trust these websites. The photograph of the smiling, photogenic people is in fact a lie as it has nothing to do with the translation business. What else is a lie on such a website?
Your domain name is in the long run even more important than your website design since it is much easier to change your website design than your domain name. I was lucky that back in nineties I was able to register several really good domain names, but you should be able to find a good domain name for your business even now as the potential combinations are almost limitless. It costs about 30 dollars a year to maintain a domain.
Some people are able to drive enough business from new customers to them simply through their blogs, but I don’t know how they do it. I mostly use my blog to have some fun while pouring my heart out or offering sage advice, although the blog probably does draw in some potential customers who might not find me or remember me if I only had a website.
While my blog reinforces my Internet presence, hopefully mostly in a positive way, most new customers find about my services through my website. I use Google Analytics to find out which key words people who are looking for services that I am offering are Googling and my webmaster updates my website once or twice a year to make sure that the website has suitable content. She understands what it is that I want from her because she is also a translator.
One thing that translators should bear in mind is that although we can’t be everything to all people, if we say “No” to our customers, we may lose them. Since my customers send me now patents and technical articles also in languages that I don’t translate myself such as Chinese or Korean, I have over time became a specialized translation agency myself and I now work with a number of translators who I know and trust.
If you are successfully attracting direct customers, it is likely that your operation will turn you into some form of a translation agency as well. I believe that this is a good thing. You will start appreciating how risky and difficult the job of a translation agency can be sometime. On the other hand, it is also a good idea not to rely too much on brokers when you are a translator, and that is what translation agencies really are, no matter what they say.
I think that the main problem for translators who flock to “portals” offering work to translators at pitifully low rates, you know which ones I mean, is that by doing so they allow Internet to work against them as there will be many people there scrambling for work, regardless of the low rates. Kevin Lossner compared the downward pressure on rates for translation in a witty cartoon to bidding for slaves in a slave market.
But if you can figure out how to make potential direct customers come to your website and be impressed by what it is that you can do for them, you will make the most important invention of the last 2 decades or so, namely the Internet, work for you instead of against you. You may still be competing against other translators and agencies, but a direct customer is not nearly as likely to simply go each time for the lowest bid.

Wednesday, February 6, 2013

How Translation & SEO Work Together








There is a lot of advice out there about optimizing a website or a blog for a select group of people (the English speakers), but what about everyone else? There is a good chance that the content on your website can help people all across the world, but it doesn’t matter if your website is only in English. Not only would this help other countries understand your content, but many Americans will also benefit. According to the U.S Census Bureau, about 47 million people, nearly 1-in-5 U.S. residents, spoke a foreign language at home in 2000. In other words, although some readers may be able to read your content in English, many would likely prefer to read it in another language. Think of it this way: If your website has the option to switch to Spanish, for example, and your competitor does not have that option, which website do you think will gain more readers?What This Means for SEOSEO is all about traffic, and translation will help give you that and more. Consider some of the reasons translation will work in your favor when it comes to SEO:
  • Loyalty – Not only would translating your blog help expand your audience, but this audience will likely stick with your website. Instead of the occasional viewer, you will have a more loyal reader base because they will appreciate how easy it is to read.
  • Competition – It is also much easier to rank highly on search engines in different languages because there is less competition.
  • Duplicate Content – Duplicate content does not count across languages. This also makes it easy to rank highly on search engines in other languages.
  • Opinions – You will gain a lot of new viewpoints on your content from different cultures. This will increase the popularity of your website, which will make it easier for others to quote your articles. More than anything, this is simply another way to increase traffic.
By and large, the most popular translation tool is Google Translate. However before you run out and jump on the Google Translate bandwagon, there are a few things to keep in mind when it comes to SEO and translation. There are actually translation services that work specifically for SEO purposes. Consider three aspects of translation in relation to your SEO efforts:Top 3 SEO and Translations Considerations1. The keywords and phrases you should be targeting for different languages may be different than in English.A word may rank very well in English, but the translation of that word may not rank well in another language’s search engine. In addition, it is possible that if you create variations of one keyword in English, they all translate to being the same word in another language. For example, the words “nice” and “good” both translate to “bueno” in Spanish according to Google Translate.This makes keyword research very tricky for those wondering how to start a small business and incorporate translation. In this situation, it’s best to talk with a native speaker or hire a translation company. You may be able to type your words in Google Translate and see what it says, but be aware that this isn’t always perfect. It gets the job done when you want basic translation, but SEO is an entirely different animal. Good2. Be aware of using what is considered spam in other languages.
If you have a piece of content that is full of synonyms of one word, you may find yourself in trouble with Google. This goes back to the idea that sometimes these synonyms all translate to the same word in another language. If Google sees this, it will look like spam. It’s also important to realize that there are words in English that mean two different things. This often occurs when you have a word that can work as a noun and as a verb. For example, I can buy a pet dog or I can pet the dog. This will confuse readers and could also get flagged as spam.3. Translation companies are sometimes the best way to translate for SEO purposes.Keywords and phrases are obviously very important when it comes to SEO, and this is no different in different languages. Often times a traditional translation service such as Google Translate will spit out a translation without any worry of keywords and phrases. This works great for many purposes, but if you’re really trying to translate for SEO purposes you may want to hire a translation company. There are many different ways that you can translate content in different languages, so it’s important that you have someone to communicate this with. If you need a keyword or phrase to stay in-tact, a translation company will be able to provide that. In some cases, you may find a translation company that specializes in SEO services.To be perfectly honest, translation for SEO is a bit complicated. General translation of a webpage is very simple, and I think it’s a great idea to add this feature to a website, but it is no substitute for SEO. If you really want to rank highly on other search engines and reach a large number of people in other cultures, it’s going to take some work. However, I think you will be very happy with the reward.

Tuesday, February 5, 2013

Machine Translation: Conquering Babel







Simultaneous translation by computer is getting closer


IN “STAR TREK”, a television series of the 1960s, no matter how far across the universe the Starship Enterprise travelled, any aliens it encountered would converse in fluent Californian English. It was explained that Captain Kirk and his crew wore tiny, computerised Universal Translators that could scan alien brainwaves and simultaneously convert their concepts into appropriate English words.
Science fiction, of course. But the best sci-fi has a habit of presaging fact. Many believe the flip-open communicators also seen in that first “Star Trek” series inspired the design of clamshell mobile phones. And, on a more sinister note, several armies and military-equipment firms are working on high-energy laser weapons that bear a striking resemblance to phasers. How long, then, before automatic simultaneous translation becomes the norm, and all those tedious language lessons at school are declared redundant?
Not, perhaps, as long as language teachers, interpreters and others who make their living from mutual incomprehension might like. A series of announcements over the past few months from sources as varied as mighty Microsoft and string-and-sealing-wax private inventors suggest that workable, if not yet perfect, simultaneous-translation devices are now close at hand.
Over the summer, Will Powell, an inventor in London, demonstrated a system that translates both sides of a conversation between English and Spanish speakers—if they are patient, and speak slowly. Each interlocutor wears a hands-free headset linked to a mobile phone, and sports special goggles that display the translated text like subtitles in a foreign film.
In November, NTT DoCoMo, the largest mobile-phone operator in Japan, introduced a service that translates phone calls between Japanese and English, Chinese or Korean. Each party speaks consecutively, with the firm’s computers eavesdropping and translating his words in a matter of seconds. The result is then spoken in a man’s or woman’s voice, as appropriate.
Microsoft’s contribution is perhaps the most beguiling. When Rick Rashid, the firm’s chief research officer, spoke in English at a conference in Tianjin in October, his peroration was translated live into Mandarin, appearing first as subtitles on overhead video screens, and then as a computer-generated voice. Remarkably, the Chinese version of Mr Rashid’s speech shared the characteristic tones and inflections of his own voice.
Que?
Though the three systems are quite different, each faces the same problems. The first challenge is to recognise and digitise speech. In the past, speech-recognition software has parsed what is being said into its constituent sounds, known as phonemes. There are around 25 of these in Mandarin, 40 in English and over 100 in some African languages. Statistical speech models and a probabilistic technique called Gaussian mixture modelling are then used to identify each phoneme, before reconstructing the original word. This is the technology most commonly found in the irritating voice-mail jails of companies’ telephone-answering systems. It works acceptably with a restricted vocabulary, but try anything more free-range and it mistakes at least one word in four.
The translator Mr Rashid demonstrated employs several improvements. For a start, it aims to identify not single phonemes but sequential triplets of them, known as senones. English has more than 9,000 of these. If they can be recognised, though, working out which words they are part of is far easier than would be the case starting with phonemes alone.
Microsoft’s senone identifier relies on deep neural networks, a mathematical technique inspired by the human brain. Such artificial networks are pieces of software composed of virtual neurons. Each neuron weighs the strengths of incoming signals from its neighbours and send outputs based on those to other neighbours, which then do the same thing. Such a network can be trained to match an input to an output by varying the strengths of the links between its component neurons.
One thing known for sure about real brains is that their neurons are arranged in layers. A deep neural network copies this arrangement. Microsoft’s has nine layers. The bottom one learns features of the processed sound waves of speech. The next layer learns combinations of those features, and so on up the stack, with more sophisticated correlations gradually emerging. The top layer makes a guess about which senone it thinks the system has heard. By using recorded libraries of speech with each senone tagged, the correct result can be fed back into the network, in order to improve its performance.
Microsoft’s researchers claim that their deep-neural-network translator makes at least a third fewer errors than traditional systems and in some cases mistakes as few as one word in eight. Google has also started using deep neural networks for speech recognition (although not yet translation) on its Android smartphones, and claims they have reduced errors by over 20%. Nuance, another provider of speech-recognition services, reports similar improvements. Deep neural networks can be computationally demanding, so most speech-recognition and translation software (including that from Microsoft, Google and Nuance) runs in the cloud, on powerful online servers accessible in turn by smartphones or home computers.
Quoi?
Recognising speech is, however, only the first part of translation. Just as important is converting what has been learned not only into foreign words (hard enough, given the ambiguities of meaning which all languages display, and the fact that some concepts are simply untranslatable), but into foreign sentences. These often have different grammatical rules, and thus different conventional word orders. So even when the English words in a sentence are known for certain, computerised language services may produce stilted or humorously inaccurate translations.
Google’s solution for its Translate smartphone app and web service is crowd-sourcing. It compares the text to be translated with millions of sentences that have passed through its software, and selects the most appropriate. Jibbigo, whose translator app for travellers was spun out from research at Carnegie Mellon University, works in a similar way but also pays users in developing countries to correct their mother-tongue translations. Even so, the ultimate elusiveness of language can cause machine-translation specialists to feel a touch of Weltschmerz.
For example, although the NTT DoCoMo phone-call translator is fast and easy to use, it struggles—even though it, too, uses a neural network—with anything more demanding than pleasantries. Sentences must be kept short to maintain accuracy, and even so words often get jumbled.
Microsoft is betting that listeners will be more forgiving of such errors when dialogue is delivered in the speaker’s own voice. Its new system can encode the distinctive timbre of this by analysing about an hour’s worth of recordings. It then generates synthesised speech with a similar spread of frequencies. The system worked well in China, where Mr Rashid’s computerised (and occasionally erroneous) Mandarin was met with enthusiastic applause.
A universal translator that works only in conference halls, however, would be of limited use to travellers, whether intergalactic or merely intercontinental. Mr Powell’s conversation translator will work anywhere that there is a mobile-phone signal. Speech picked up by the headsets is fed into speech-recognition software on a nearby laptop, and the resulting text is sent over the mobile-phone network to Microsoft’s translation engine online.
One big difficulty when translating conversations is determining who is speaking at any moment. Mr Powell’s system does this not by attempting to recognise voices directly, but rather by running all the speech it hears through two translation engines simultaneously: English to Spanish, and Spanish to English. Since only one of the outputs is likely to make any sense, the system can thus decide who is speaking. That done, it displays the translation in the other person’s goggles.
At the moment, the need for the headsets, cloud services and intervening laptop means Mr Powell’s simultaneous system is still very much a prototype. Consecutive, single-speaker translation is more advanced. The most sophisticated technology currently belongs to Jibbigo, which has managed to squeeze speech recognition and a 40,000-word vocabulary for ten languages into an app that runs on today’s smartphones without needing an internet connection at all.
Nani?
Some problems remain. In the real world, people talk over one another, use slang or chat on noisy streets, all of which can foil even the best translation system. But though it may be a few more years before “Star Trek” style conversations become commonplace, universal translators still look set to beat phasers, transporter beams and warp drives in moving from science fiction into reality.